KNEC Diploma in Human Resource Management Module II Principles and Practice of Marketing past paper November 2018 Answers

Answers for KNEC Diploma in Human Resource Management Module II Principles and Practice of Marketing past paper November 2018

Course Name:  Human Resource Management
Also Done By:
Diploma In Supply Chain Management
Diploma in Cooperative Management
Diploma In Investment Management
Diploma in Entrepreneurship
Diploma In Maritime Transport Logistics
Course Level:  Diploma
Sub Level:       Module II
Course Unit:   Principles and Practice of Marketing
Exam body:    KNEC
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1.

Benta limited has adopted the product philosophy in its marketing operation. Explain five disadvantages of adopting this philosophy. ()

2.

Explain the importance of pricing in a marketing organization. ()

3.

Outline five variables in the demographic environment that may affect the marketing strategy of a firm. ()

4.

Panda limited is in the process of segmenting its market. Explain five factors that the firm may consider when carrying out the exercise. ()

5.

Explain five factors that that may influence the adoption rate of an innovation. ()

6.

Outline five role players in the organizational buying process. ()

7.

Pemba limited has employed several customers care representatives. Explain five duties that these personnel perform for the firm. ()

8.

Explain five internal factors that may influence consumer behaviour. ()

9.

Outline five services that wholesaler provides to manufacturer in product distribution. ()

10.

Explain five reasons why firm should adopt the right marketing mix for its products. ()

11.

Sheba limited has large product mix. Explain five strategies that the firm may adopt to manage the product mix. ()

12.

Explain five benefits that may accrue to a firm that advertise its product using e-mail. ()

13.

Outline five circumstances under which a firm may initiate price increase. ()

14.

Maua limited often promotes its product through sales promotion. Outline five limitation of this method. ()