KNEC Diploma in Human Resource Management Module II Principles and Practice of Marketing past paper November 2021 Answers

Answers for KNEC Diploma in Human Resource Management Module II Principles and Practice of Marketing past paper November 2021

Course Name:  Human Resource Management
Also Done By:
Diploma In Supply Chain Management
Diploma in Cooperative Management
Diploma In Investment Management
Diploma in Entrepreneurship
Diploma In Maritime Transport Logistics
Course Level:  Diploma
Sub Level:       Module II
Course Unit:   Principles and Practice of Marketing
Exam body:    KNEC
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1.

Benta limited uses advertising to promote its products. Explain five reasons for choosing this promotion strategy. ()

2.

Outline five factors that may hinder organization from developing new products. ()

3.

Outline five advantages of adopting the selling concept as a part a firm’s marketing strategy. ()

4.

Explain five effects of rising inflation on a marketing organizations operation. ()

5.

Seko limited has been experiencing customer complains regularly. Outline five strategies that the firm may adopt to address the complaints. ()

6.

Turn limited operates in a politically stable environment. Explain five benefits that the firm derives from operating in such environment. ()

7.

Outline five limitations of segmenting market geographically. ()

8.

Explain five organizational factors that may affect a firm’s buying decisions. ()

9.

Explain five factors that may influence a firm’s decisions when designing its marketing mix. ()

10.

Outline five objectives that good packaging design should achieve. ()

11.

Explain five circumstances under which a firm may adopt survival as a pricing objective. ()

12.

Outline five ways in which adopting of information communication technology may positively affect a firms’ distribution strategy. ()

13.

Explain five reasons why organization sponsor events. ()

14.

Mr. Liam is a professional buyer at Pisa limited. Outline five roles that he plays in the firm’s buying process. ()