KNEC Diploma in Human Resource Management Module II: Public Relations past paper July 2014 Answers

Answers for KNEC Diploma in Human Resource Management Module II: Public Relations past paper July 2014

Course Name:  Human Resource Management
Also Done By:
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Course Level:  Diploma
Sub Level:       Module II
Course Unit:   Public Relations
Exam body:    KNEC
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1.

The public relations manager of kamusi limited intends to evaluate the results of a public relations programme that was recently carried out by the company .Explain six sources of feedback that he/she may use in order to accomplish this task. ()

2.

In accordance with the public relations code of professional conduct, there are certain principles that a public relations practitioner should observe while dealing with the media. Outline these principles. ()

3.

Outline five features of press agentry model of public relations. ()

4.

The customer relations manager at Giro plc intends to promote customers service culture in the organization through its staff .Explain five ways which the manager may achieve this objective. ()

5.

Kimaita limited uses exhibitions while introducing new product in its highly competitive market. Explain five benefits that this organizations may derive from using this medium of public relations ()

6.

Explain five factors that may influence the way in which a company prioritizes its publics. ()

7.

Explain five roles played by public relations in the marketing function of an organization. ()

8.

Explain five benefits that an organization may derive from using internet as a media of public relations activities. ()

9.

Kamenchu, a newly employed public relations officer, is in the process of conducting marketing research . Describe five steps that he should follow when carrying out this exercise. ()

10.

Katuka limited organizes team building activities for its employees on regular basis. Explain five benefits that the organization may derive from this practice ()

11.

paradizo limited which has been using consultants to undertake its public relations activities intends to establish an in-house public relations depertment.Explain five disadvantages of making such a move. ()

12.

Outline five measures that a manager may put in place to enhance good human relations in an organization. ()

13.

Explain five objectives that an organization may aim to achieve by using internal media of public relations. ()

14.

Explain the roles played by public relations in a crisis situation in an organization. ()