KNEC Diploma in Human Resource Management Module II Principles and Practice of Marketing past paper July 2019 Answers

Answers for KNEC Diploma in Human Resource Management Module II Principles and Practice of Marketing past paper July 2019

Course Name:  Human Resource Management
Also Done By:
Diploma In Supply Chain Management
Diploma in Cooperative Management
Diploma In Investment Management
Diploma in Entrepreneurship
Diploma In Maritime Transport Logistics
Course Level:  Diploma
Sub Level:       Module II
Course Unit:   Principles and Practice of Marketing
Exam body:    KNEC
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1.

Describe four steps in the marketing process. ()

2.

Explain six micro-environmental factors that may affect a firm’s ability to serve its customers. ()

3.

Highlight five goals that a marketing manager may set for an organization. ()

4.

Explain five benefits that a marketing firm may derive from segmenting its market. ()

5.

Mr. Jones is a marketing manager at Kenneal limited. Explain five reasons why he should understand consumer behaviour. ()

6.

Outline five challenges that a consumer may face when buying product online ()

7.

Outline four categories into which consumer products are classified. ()

8.

Nepa limited is in the process of setting prices for its new products. Explain six objectives that the firm may seek to achieve through pricing. ()

9.

Explain five reasons why a firm opts to distribute its products directly to customer. ()

10.

Stone limited uses outdoor advertising for its products. Highlight five advantages of using this media. ()

11.

A client has visited the customer care desk at Tana limited. As a customer care producer, outline five ways in which you may create a good relationship with the client. ()

12.

Explain five mistakes that a firm may make when segmenting its market. ()

13.

Digato limited manufacturers branded electronic product. Highlight advantages that the firm may gain from manufacturing such products ()

14.

Outline five experimental factors that influence distribution of a firm products. ()