KNEC Diploma in Human Resource Management Module II Principles and Practice of Marketing past paper November 2022 Answers

Answers for KNEC Diploma in Human Resource Management Module II Principles and Practice of Marketing past paper November 2022

Course Name:  Human Resource Management
Also Done By:
Diploma In Supply Chain Management
Diploma in Cooperative Management
Diploma In Investment Management
Diploma in Entrepreneurship
Diploma In Maritime Transport Logistics
Course Level:  Diploma
Sub Level:       Module II
Course Unit:   Principles and Practice of Marketing
Exam body:    KNEC
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1.

Explain five circumstances under which an organization may modify its channel arrangements. ()

2.

Cello limited is operating in an industry with high level of competition. outline five negative effect of such competition on the firm’s operations. ()

3.

Explain five benefits that a firm may derive from using celebrity endorsement to promote its products. ()

4.

Koni limited distributes its products using indirect channel. Outline five limitations that the firm may face from using such channel. ()

5.

Explain five factors that an organization may consider when selecting the type of media to use in product promotion. ()

6.

Bunga limited uses the differentiated market coverage strategy to serve its target markets. Outline five costs that the firm may incur by using this strategy. ()

7.

Explain five reasons why many firms have a self-service option as a customer care strategy. ()

8.

Outline five strategies that an organization may use to enhance consumer learning. ()

9.

Kanto limited, a newly established firm intends to apply a social marketing concept in its marketing concept. Explain five ways in which the firm may apply the concept. ()

10.

Outline five measures that an organization may take to extend the life cycle of a product at the decline stage. ()

11.

Explain five instances when a firm may decide to increase the prices of its product. ()

12.

Outline five limitations of the marketing mix concepts as applied in marketing. ()

13.

Explain five factors that may affect the rate of adoption of innovation in the market. ()

14.

Ms Sophia intends to buy a laptop. Outline five factors that she will consider when evaluating the laptop to buy. ()