KNEC Diploma in Food and Beverage Management Module III: Sales and Marketing past paper July 2021 Answers

This Paper was answered by a credible examiner in Food and Beverage Management

Course Name:  Food and Beverage Management
Also Done By:
Diploma in Baking Technology
Course Level:  Diploma
Sub Level:       Module III
Course Unit:   Sales and Marketing
Exam body:    KNEC
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1.

State four personality traits of a successful salesperson ()

2.

Highlight four external sources of new product ideas ()

3.

Explain two limitation of market segmentation ()

4.

Outline four tasks that are carried out by a sales person in the course of duty ()

5.

Outline four circumstances under which a short chain of distribution may be appropriate for an organization ()

6.

State four consumer promotional tools that a sales person may employ to stimulate quick market response ()

7.

Explain two factors that are responsible for the growth of the modern concept of marketing ()

8.

Identify four types of consumer buying patterns ()

9.

State four Cs of a marketing mix that have been derived from the original four Ps ()

10.

Outline four causes of adverse sales volume variance in an organization ()

11.

Explain the stages of the product life cycle. ()

12.

Prolyx Limited has adopted a policy of changing product package periodically. Explain three objectives that the firm aims to achieve through such policy ()

13.

Outline four roles performed by channels of distribution ()

14.

Explain five benefits that an organization may derive from pursuing the market oriented business approach. ()

15.

Outline the steps involved in the buying process ()

16.

Explain five criteria that should be satisfied for market segmentation to be effective ()

17.

Some firms have adopted the use of internet to achieve marketing objectives. Explain five benefits that the firm may derive from this approach ()

18.

Explain four reasons that support the skimming price policy for a product in its introduction stage ()

19.

Explain four circumstances under which sales promotion may be appropriate in marketing ()

20.

Outline four factors that may determine the size of sales territory allocated to a sales person ()

21.

Explain five function of the marketing department in an organization ()

22.

Differentiate between the following marketing concepts: (i) the production concept (ii) The product concept ()

23.

Explain three trends in the economic environment that may negatively affect the purchasing power of customers in a market ()