KNEC Diploma in Food and Beverage Management Module III: Sales and Marketing past paper July 2015 Answers

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Course Name:  Food and Beverage Management
Also Done By:
Diploma in Baking Technology
Course Level:  Diploma
Sub Level:       Module III
Course Unit:   Sales and Marketing
Exam body:    KNEC
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State four functions of marketing ()

Explain four advantages of carrying out marketing research ()

Differentiate between customers’ need and customers’ wants ()

Explain two methods a catering manager may use to price products ()

Identify four hospitality products from each of the following: (i) core products; (ii) Facilitating products ()

Distinguish between marketing and merchandising ()

Explain four factors which influence customers’ buying behavior ()

Describe four business groups a hotel may target as a market segment ()

Explain the four markets mix applied to food and baking industry ()

10.

Describe the four stages of product life cycle ()

11.

Highlight four factors to consider before introducing a new product in the market ()

12.

Explain the first four stages of a selling process ()

13.

Explain six objectives of advertising a catering operation ()

14.

Explain five ways in which a catering establishment can use visual display to enhance sales. ()

15.

Explain how hotel can use the following to promote sales: (i) customers (ii) waiters ()

16.

State four challenges of a catering manager may experience while carrying out marketing ()

17.

Explain the meaning of marketing distribution channels ()

18.

Explain five functions of a distribution channels ()

19.

Explain the roles of public relation office in the promotions of sales ()