KNEC Diploma in Food and Beverage Management Module III: Sales and Marketing past paper July 2018 Answers

Answers for Sales and Marketing Past paper July 2018

Course Name:  Food and Beverage Management
Also Done By:
Diploma in Baking Technology
Course Level:  Diploma
Sub Level:       Module III
Course Unit:   Sales and Marketing
Exam body:    KNEC
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1.

Highlight four marketing variables that are not under the control of the management of an organization. ()

2.

Explain two limitation of undifferentiated marketing ()

3.

State four reasons that make marketing an important function in an organization ()

4.

Distinguish between prestige pricing and odd pricing ()

5.

Outline four strategies that the management of an organization may adopt when a product is at decline stage ()

6.

Highlight four psychological factors that may influence consumer buying behavior ()

7.

Highlight four benefits that a consumer may derive from shopping from supermarket ()

8.

Outline four ways in which marketing information may be useful to producers ()

9.

Outline four services that a retailer may provide to a consumer ()

10.

Explain two methods of sales promotion ()

11.

Explain five types of markets on the basis of place ()

12.

Explain two demographic factors that may influence consumer behavior ()

13.

Explain three benefits that an organization may derive from identifying potential consumers ()

14.

Explain four ways in which the political environment may affect business operations ()

15.

Products may be classified on the basis of market segments in which they are sold. Explain four such classification ()

16.

Explain four methods used by marketers while prospecting for a new customers ()

17.

Zesco Limited developed a new product that has become a brand name. explain four benefits that may accrue to Zesco from the brand name ()

18.

Outline four objectives that sales promotion seeks to achieve in an organization ()

19.

Explain four types of information that salespersons should have on the product that are selling ()

20.

Explain four types of information that salespersons should have on the product that are selling ()

21.

Explain four roles of a sales manager in an organization ()

22.

Outline four criteria used by sales department to evaluate the performance of salespersons ()

23.

Outline four functions of distribution agents ()

24.

Explain six factors that should be considered when choosing a distribution channel ()

25.

Explain four methods used by producers in setting prices of their products ()