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<=KNEC Diploma in Food and Beverage Management Module III: Sales and Marketing past paper July 2018
Highlight four benefits that a consumer may derive from shopping from supermarket
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Questions List:
1. Highlight four marketing variables that are not under the control of the management of an organization.
2. Explain two limitation of undifferentiated marketing
3. State four reasons that make marketing an important function in an organization
4. Distinguish between prestige pricing and odd pricing
5. Outline four strategies that the management of an organization may adopt when a product is at decline stage
6. Highlight four psychological factors that may influence consumer buying behavior
7. Highlight four benefits that a consumer may derive from shopping from supermarket
8. Outline four ways in which marketing information may be useful to producers
9. Outline four services that a retailer may provide to a consumer
10. Explain two methods of sales promotion
11. Explain five types of markets on the basis of place
12. Explain two demographic factors that may influence consumer behavior
13. Explain three benefits that an organization may derive from identifying potential consumers
14. Explain four ways in which the political environment may affect business operations
15. Products may be classified on the basis of market segments in which they are sold. Explain four such classification
16. Explain four methods used by marketers while prospecting for a new customers
17. Zesco Limited developed a new product that has become a brand name. explain four benefits that may accrue to Zesco from the brand name
18. Outline four objectives that sales promotion seeks to achieve in an organization
19. Explain four types of information that salespersons should have on the product that are selling
20. Explain four types of information that salespersons should have on the product that are selling
21. Explain four roles of a sales manager in an organization
22. Outline four criteria used by sales department to evaluate the performance of salespersons
23. Outline four functions of distribution agents
24. Explain six factors that should be considered when choosing a distribution channel
25. Explain four methods used by producers in setting prices of their products
1. Highlight four marketing variables that are not under the control of the management of an organization.
2. Explain two limitation of undifferentiated marketing
3. State four reasons that make marketing an important function in an organization
4. Distinguish between prestige pricing and odd pricing
5. Outline four strategies that the management of an organization may adopt when a product is at decline stage
6. Highlight four psychological factors that may influence consumer buying behavior
7. Highlight four benefits that a consumer may derive from shopping from supermarket
8. Outline four ways in which marketing information may be useful to producers
9. Outline four services that a retailer may provide to a consumer
10. Explain two methods of sales promotion
11. Explain five types of markets on the basis of place
12. Explain two demographic factors that may influence consumer behavior
13. Explain three benefits that an organization may derive from identifying potential consumers
14. Explain four ways in which the political environment may affect business operations
15. Products may be classified on the basis of market segments in which they are sold. Explain four such classification
16. Explain four methods used by marketers while prospecting for a new customers
17. Zesco Limited developed a new product that has become a brand name. explain four benefits that may accrue to Zesco from the brand name
18. Outline four objectives that sales promotion seeks to achieve in an organization
19. Explain four types of information that salespersons should have on the product that are selling
20. Explain four types of information that salespersons should have on the product that are selling
21. Explain four roles of a sales manager in an organization
22. Outline four criteria used by sales department to evaluate the performance of salespersons
23. Outline four functions of distribution agents
24. Explain six factors that should be considered when choosing a distribution channel
25. Explain four methods used by producers in setting prices of their products
