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<=KNEC Diploma in Human Resource Management Module II: Public Relations past paper November 2022
Highlight five techniques of evaluating the effectiveness of a public relations programme
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Questions List:
1. Explain five benefits that an organization may derive from using the internet as media for public relations activities
2. Highlight five measures that an organization should take to ensure good relations with community
3. Outline five ways in which an organization may benefit from an effective public relations department
4. Explain five principles of good press relations
5. Highlight five consequences that a public relations team may take as a result of failure to plan a public relations programme
6. Outline five indications of good human relations in an organization
7. Describe five methods that a public relations department may use to gather information for a press release
8. Explain five human relation skills that public relations managers should possess to be effective to their work
9. Highlight five techniques of evaluating the effectiveness of a public relations programme
10. Highlight five factors that a public relations manager should consider when selecting a method of carrying out public relations research
11. Explain five ways in which public relations professional organization may uphold the integrity of the profession
12. Outline qualities of good public relations objectives
13. Describe six steps that a public relations team should follow when handling a crisis situation in an organization
14. Explain four benefits that an organization may derive from engaging a consultant in their public relations activities
1. Explain five benefits that an organization may derive from using the internet as media for public relations activities
2. Highlight five measures that an organization should take to ensure good relations with community
3. Outline five ways in which an organization may benefit from an effective public relations department
4. Explain five principles of good press relations
5. Highlight five consequences that a public relations team may take as a result of failure to plan a public relations programme
6. Outline five indications of good human relations in an organization
7. Describe five methods that a public relations department may use to gather information for a press release
8. Explain five human relation skills that public relations managers should possess to be effective to their work
9. Highlight five techniques of evaluating the effectiveness of a public relations programme
10. Highlight five factors that a public relations manager should consider when selecting a method of carrying out public relations research
11. Explain five ways in which public relations professional organization may uphold the integrity of the profession
12. Outline qualities of good public relations objectives
13. Describe six steps that a public relations team should follow when handling a crisis situation in an organization
14. Explain four benefits that an organization may derive from engaging a consultant in their public relations activities
