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<=KNEC Diploma in Human Resource Management Module II Principles and Practice of Marketing past paper July 2017
Shirika Limited prefers using direct marketing to distribute its products. Explain six reasons for this preference.
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Questions List:
1. Explain five ways in which applications of marketing concept guides a firm’s efforts in achieving its marketing goal.
2. Stem limited recently rebranded one of its product. Explain six reasons which could have made the firm to take such an action.
3. Peter limited deals with motorcycles. Describe four types of advertisement which the firm may use to promote the motorcycles
4. Explain five ways in which a firm’s marketing activities are affected by unstable political environment.
5. Organizations are increasingly using vending machine to dispense products such as milk. Outline five advantages of using these machines.
6. Shirika Limited prefers using direct marketing to distribute its products. Explain six reasons for this preference.
7. Describe four economic factors which influence consumer buying behavior.
8. Supplies are very crucial component of a firm’s micro environment. Explain five measures which firms may take to maintain a good relationship with them.
9. Explain five factors which may make a marketing firm to modify its channel arrangement.
10. Describe five variables which may be used in behavioral segmentation.
11. Explain five factors that may enhance customer satisfaction in a service business.
12. Explain five instances when a marketing firm may maintain constant prices for its products.
13. Explain five reasons why some firms segment their market geographically.
1. Explain five ways in which applications of marketing concept guides a firm’s efforts in achieving its marketing goal.
2. Stem limited recently rebranded one of its product. Explain six reasons which could have made the firm to take such an action.
3. Peter limited deals with motorcycles. Describe four types of advertisement which the firm may use to promote the motorcycles
4. Explain five ways in which a firm’s marketing activities are affected by unstable political environment.
5. Organizations are increasingly using vending machine to dispense products such as milk. Outline five advantages of using these machines.
6. Shirika Limited prefers using direct marketing to distribute its products. Explain six reasons for this preference.
7. Describe four economic factors which influence consumer buying behavior.
8. Supplies are very crucial component of a firm’s micro environment. Explain five measures which firms may take to maintain a good relationship with them.
9. Explain five factors which may make a marketing firm to modify its channel arrangement.
10. Describe five variables which may be used in behavioral segmentation.
11. Explain five factors that may enhance customer satisfaction in a service business.
12. Explain five instances when a marketing firm may maintain constant prices for its products.
13. Explain five reasons why some firms segment their market geographically.
