KNEC Diploma in Food and Beverage Management Module III: Sales and Marketing past paper November 2022 Answers

Answered by well known examiners in Food and Beverage management and Baking Technology

Course Name:  Food and Beverage Management
Also Done By:
Diploma in Baking Technology
Course Level:  Diploma
Sub Level:       Module III
Course Unit:   Sales and Marketing
Exam body:    KNEC
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1. Outline four functions of product packaging ()
2. Outline four internal factors that may influence pricing in an organization ()
3. Highlight four advantages of marketing by mail order ()
4. State four demographic variables that should be considered during market segmentation ()
5. Highlight four types of advertising that may be used in a firm ()
6. Outline four strategies that sales person may adopt to overcome objection during a sales projection ()
7. Highlight four factors that a sales manager should consider before drafting an advertisement ()
8. Outline four personal traits of a salesperson that may hinder success in their work. ()
9. Explain two reasons that make it necessary to forecast sales in an organization ()
10. State four forms of utility that marketing helps to create in relation to product ()
11. Explain five components of the macro-marketing environment of a firm ()
12. Highlight the stages involved in the buying process ()
13. Outline five reasons that make it necessary for companies to launch a new product ()
14. Explain five factors that may affect the choice of a distribution channel in an organization ()
15. The marketing manager at Zicof Limited intends to launch a sales promotion campaign. Explain three measures that should be taken to enhance its success ()
16. Outline four types of information that a salesperson should obtain before meeting a prospective client ()
17. Explain five differences between the traditional concept of marketing and the modern concept of marketing ()
18. Explain five reasons that may account for new product failure ()
19. Explain four personal factors that may affect the consumer behavior ()
20. Explain two benefits that may accrue to an organization from proper determination of the marketing mix. ()
21. Explain four circumstances under which the price skimming strategy may be appropriate in an organization ()
22. Explain five factors that may determine the number of sales persons required by an organization. ()
23. Explain three challenges that may be associated with setting sales targets for the sales force in an organization ()
24. Highlight four requirements for effective market segmentation ()
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