KNEC Diploma in Human Resource Management Module II: Public Relations past paper July 2019 Answers

Answers for Public Relations past paper July 2019

Course Name:  Human Resource Management
Also Done By:
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Course Level:  Diploma
Sub Level:       Module II
Course Unit:   Public Relations
Exam body:    KNEC
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1.

Outline five ways in which a public relations manager may enhance good human relations in an organization ()

2.

The public relations department in an organization is established to perform certain functions. Highlight five such functions ()

3.

Outline five sources of information that may be used evaluate a public relations programme in an organization ()

4.

Highlight five disadvantages of using the television as a media for public relations ()

5.

Explain five challenges that an organization may face from sourcing public relations services from a consultancy firm ()

6.

Outline five measures that an organization may put in place to ensure effective handling of a crisis ()

7.

Explain five reasons that make it necessary for an organization to carry out public relations research ()

8.

Highlight five circumstances under which an organization may find it appropriate to change its corporate identity ()

9.

Describe the steps that should be followed when formulating a public relations plan ()

10.

Outline four limitations of using the observation method to collect data during public relations research ()

11.

Use of the internet as a media for public relations has increased in the recent past. Explain five reasons that may account for this trend ()

12.

Outline five ways in which an organization may benefit from being ethical when carrying out public relations activities ()

13.

Highlight five factors that determine the nature of public relations activities that an organization may undertake ()

14.

Outline five provisions of the public relations code of professional conduct in regard to practitioners conduct towards the public ()