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<=KNEC Diploma in Human Resource Management Module II Principles and Practice of Marketing past paper July 2013
Explain five factors that can make a market segment less attractive.
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Questions List:
1. Many companies are adopting marketing concepts in strategic decisions. Describe the process involved in this marketing concepts.
2. Discuss five natural environmental factors that are likely to affect marketing operation of a company.
3. Jatiko limited has introduced a new range of consumer products in Kenya. Explain five demographic variables that the company can use to segment the market.
4. Jacinta is a sales executive and would like to buy a laptop. Highlight five sources of information she can use in her search of the best model.
5. Explain five roles played by promotion in marketing mix.
6. Explain five factors that would be considered in the concept testing stage.
7. Describe five conditions that are suitable for market penetration pricing to be a success.
8. Benadata limited has a wide range of distributors. Explain five ways in which such distributors can be motivated.
9. Johana has recently been promoted as a public relations manager. Explain six elements of the communication process that he needs to understand to be effective in this job.
10. Discuss four areas of customer care practices in a company.
11. Kaza limited uses direct marketing to its products. Explain five benefits of this promotion strategy to buyers.
12. Explain five brand personality traits that can be used to represent a product image.
13. Obi company limited is a large company that has a big purchasing department. Describe the participants of the company’s buying center.
14. Explain five factors that can make a market segment less attractive.
1. Many companies are adopting marketing concepts in strategic decisions. Describe the process involved in this marketing concepts.
2. Discuss five natural environmental factors that are likely to affect marketing operation of a company.
3. Jatiko limited has introduced a new range of consumer products in Kenya. Explain five demographic variables that the company can use to segment the market.
4. Jacinta is a sales executive and would like to buy a laptop. Highlight five sources of information she can use in her search of the best model.
5. Explain five roles played by promotion in marketing mix.
6. Explain five factors that would be considered in the concept testing stage.
7. Describe five conditions that are suitable for market penetration pricing to be a success.
8. Benadata limited has a wide range of distributors. Explain five ways in which such distributors can be motivated.
9. Johana has recently been promoted as a public relations manager. Explain six elements of the communication process that he needs to understand to be effective in this job.
10. Discuss four areas of customer care practices in a company.
11. Kaza limited uses direct marketing to its products. Explain five benefits of this promotion strategy to buyers.
12. Explain five brand personality traits that can be used to represent a product image.
13. Obi company limited is a large company that has a big purchasing department. Describe the participants of the company’s buying center.
14. Explain five factors that can make a market segment less attractive.
